Concept
My concept for this semesters module has changed dramatically, the concept behind it will shift towards an environment focus rather than a focus on a revision application which I feel has been done so many times and has become quite stale and uninformed.
I have come up with an Eco-friendly animation/ Motion graphic. I feel that this will be more useful and more inspiring rather than a very niche app that would be very Pidgeon holed for a certain subset of people. The new concept would entail a lot more creative freedom and get a message out into the world and make people think about their actions and the consequences that are associated with said actions. I feel that this could be a good concept and goes along with the EYA Category of Go Green which is inspiring sustainable energy, biodiversity, Climate change and intelligent infrastructure.
The Motion Graphic will be based around this topic and help create awareness around the environment and how it is changing through human behaviour, and how switching the mind to think more compassionately. This motion graphic would hopefully be a more viral spreading around social media platforms such as, Instagram targeted advertisements, Youtube pre and postrolls, Facebook and Twitter embedded videos, this would mean that the most amount of perspective people would see the campaign and get the most clicks, engagements and impressions.
Audience
The audience could be generalised to all people but that would be too far stretching and would be to open ended. I feel that the market for this sort of motion graphic would be around 18-25, this demographic have the most influence, are more susceptible to change and are willing to make a change in the world.
Creative technical skills
As for creative skills needed for this project, I will undertake an ambitious motion graphic that will take all the skills from workshops and ones that I have developed as a designer to create a cohesive package that will be able to be implemented into different platforms and create a brand that would be easily recognised from brief snapshots.
Creating a moving motion graphic that plays upon emotion of both the motion graphic and the viewer. The technical side will be more informed and creating a brand identity which will be aesthetically pleasing and able to be used in more than just one marketing campaign. The skills needed to do this will call on my design module and digital media skills to work hand in hand.
Time Scale
The time scale will still be the same as before only slightly changed to go along with this new brief concept.
Researching Weeks 1-4
Researching viral campaigns o climate change
Researching the audience and learning how to target them better.
Research companies that deal with marketing on a viral scale and guerrilla marketing strategies.
Production Weeks 5-9
Create the branding and storyboarding the motion graphic, creating a visual style that is simple and cohesive.
Refine designs and asset creations, construct the motion graphic
Testing weeks 10-12
Testing the graphic and finalising the video.
Feedback from audience and showing how it would be implemented.
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